{"id":24203,"date":"2024-04-02T14:58:07","date_gmt":"2024-04-02T12:58:07","guid":{"rendered":"https:\/\/zestmeup.com\/?post_type=webinar&#038;p=24203"},"modified":"2025-09-25T13:04:25","modified_gmt":"2025-09-25T11:04:25","slug":"construire-une-marque-employeur-forte-pour-attirer-seduiser-engager","status":"publish","type":"webinar","link":"https:\/\/zestmeup.com\/de\/webinar\/construire-une-marque-employeur-forte-pour-attirer-seduiser-engager\/","title":{"rendered":"Attirez, S\u00e9duisez, Engagez avec une marque employeur forte !"},"content":{"rendered":"\n<div class=\"wp-block-group has-white-smile width-wrapper\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column align-left h2-margin-bot-24 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:53%\"><div class=\"width-wrapper custom-block-2024-gradient-h\"><h1 class=\"align-left home-h1-2024\"> <span>Exp\u00e9rience collaborateur: <\/span> Attirez, S\u00e9duisez, Engagez avec <span>une marque employeur forte !<\/span><\/h1><\/div>\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Webinar-miniature-site-web-1.jpg\" alt=\"\" style=\"width:421px;height:auto\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>Seulement 19% des employ\u00e9s per\u00e7oivent un alignement fort entre ce que l\u2019entreprise dit d\u2019elle-m\u00eame et leur exp\u00e9rience une fois recrut\u00e9s. Et si nous changions la donne ?<br><br>Nous vous invitons \u00e0 participer \u00e0 notre grande table ronde : \u201c<strong>Exp\u00e9rience collaborateur: Attirez, S\u00e9duisez, Engagez avec une marque employeur forte !<\/strong>\u201dVous retrouverez au micro :<\/p>\n\n\n\n<p>\ud83c\udf99\ufe0fMarie-Sophie Zambeaux, conf\u00e9renci\u00e8re et sp\u00e9cialiste Ressources Humaines et Marque Employeur,<\/p>\n\n\n\n<p>\ud83c\udf99\ufe0fThomas Campagnac, Sales @ZestMeUp<\/p>\n\n\n\n<p>\ud83c\udf99\ufe0fThomas Flasson, Sales @Flatchr<\/p>\n\n\n\n<p>\ud83c\udf99\ufe0fAlexandre L\u00e9on, Sales @Heyteam<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"ancre-revue\">\n<h2 class=\"wp-block-heading\" id=\"replay\">T\u00e9l\u00e9chargez le replay d\u00e8s maintenant !<\/h2>\n\n\n<div class=\"bloc-form2024-form\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"25124570\",\n    formId: \"02e13677-12a2-4b55-9aa0-5ec92ee3a88b\",\n    region: \"eu1\"\n  });\n<\/script><\/div>\n\n\n<div style=\"height:89px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group gradient-to-white\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group width-wrapper\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"slider1-2024logos-title center width-wrapper\">Plus de 400 entreprises d\u00e9veloppent l&#8217;engagement et la performance de leurs \u00e9quipes avec Zest<\/div><div class=\"gap32\"><\/div>\n\n<div class=\"width-wrapper\"><div class=\"slider1-2024logos marquee\"><div><div class=\"logo-item\"><img decoding=\"async\" width=\"144\" height=\"80\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-1-2.png\" class=\"attachment-homeslider1-2024-logo size-homeslider1-2024-logo\" alt=\"Logo Enedis\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-1-2.png 144w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-1-2-108x60.png 108w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><\/div><div class=\"logo-item\"><img decoding=\"async\" width=\"144\" height=\"80\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-2-2.png\" class=\"attachment-homeslider1-2024-logo size-homeslider1-2024-logo\" alt=\"Logo Eram\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-2-2.png 144w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-2-2-108x60.png 108w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><\/div><div class=\"logo-item\"><img decoding=\"async\" width=\"144\" height=\"76\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-3-2-144x76.png\" class=\"attachment-homeslider1-2024-logo size-homeslider1-2024-logo\" alt=\"Logo Celio\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-3-2-144x76.png 144w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-3-2-150x80.png 150w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-3-2-114x60.png 114w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-3-2.png 152w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><\/div><div class=\"logo-item\"><img decoding=\"async\" width=\"144\" height=\"80\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-4-2.png\" class=\"attachment-homeslider1-2024-logo size-homeslider1-2024-logo\" alt=\"Logo EDF\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-4-2.png 144w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-4-2-108x60.png 108w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><\/div><div class=\"logo-item\"><img decoding=\"async\" width=\"144\" height=\"80\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-5-2.png\" class=\"attachment-homeslider1-2024-logo size-homeslider1-2024-logo\" alt=\"Logo Vinci\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-5-2.png 144w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-5-2-108x60.png 108w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><\/div><div class=\"logo-item\"><img decoding=\"async\" width=\"144\" height=\"80\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-6-2.png\" class=\"attachment-homeslider1-2024-logo size-homeslider1-2024-logo\" alt=\"Logo Courir\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-6-2.png 144w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-6-2-108x60.png 108w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><\/div><div class=\"logo-item\"><img decoding=\"async\" width=\"144\" height=\"80\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-7-2.png\" class=\"attachment-homeslider1-2024-logo size-homeslider1-2024-logo\" alt=\"Logo Babolat\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-7-2.png 144w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-7-2-108x60.png 108w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><\/div><div class=\"logo-item\"><img decoding=\"async\" width=\"144\" height=\"80\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-9.png\" class=\"attachment-homeslider1-2024-logo size-homeslider1-2024-logo\" alt=\"Logo Cr\u00e9dit Agricole\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-9.png 144w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/10\/Logo-9-108x60.png 108w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><\/div><\/div><\/div><\/div><div class=\"gap44\"><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-z-green-color-color\"><strong>construire une marque employeur<\/strong> solide<\/mark> dans l\u2019industrie est devenu indispensable ?<\/strong><\/h2>\n\n\n\n<p>Il suffit d\u2019\u00e9changer avec n\u2019importe quel responsable RH du secteur industriel pour saisir l\u2019urgence du sujet : attirer, retenir, et engager les meilleurs profils n\u2019a jamais \u00e9t\u00e9 aussi complexe.<br>\u00ab Aujourd\u2019hui, la r\u00e9putation de l\u2019entreprise p\u00e8se autant que la fiche de poste \u00bb, confiait r\u00e9cemment Thomas Campagnac lors d\u2019un webinar crois\u00e9 Zestmeup\/Fletcher.<br>Derri\u00e8re ce constat, une certitude s\u2019impose : <strong>construire une <a href=\"https:\/\/zestmeup.com\/creer-developper-et-valoriser-votre-marque-employeur\/\">marque employeur<\/a><\/strong> n\u2019est plus un \u201cplus\u201d, mais un pilier de la strat\u00e9gie industrielle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u2019est-ce que <strong>construire une marque employeur<\/strong> dans l\u2019industrie ?<\/h3>\n\n\n\n<p>La marque employeur, c\u2019est tout sauf un slogan creux.<br>Dans l\u2019industrie, <strong>construire une marque employeur<\/strong> solide se fait \u00e0 la fois sur l\u2019exp\u00e9rience v\u00e9cue par les salari\u00e9s, la culture interne, la coh\u00e9rence des messages et la perception \u00e0 l\u2019ext\u00e9rieur, que ce soit par les candidats, les clients, ou les partenaires.<\/p>\n\n\n\n<p>Jean-Philippe, consultant chez Flatcher, insiste :<br>\u00ab <em>On pense souvent que la marque employeur, c\u2019est juste attirer des talents. Mais c\u2019est aussi fid\u00e9liser, f\u00e9d\u00e9rer, et faire rayonner l\u2019entreprise dans tout son \u00e9cosyst\u00e8me. <\/em>\u00bb<br>Et pour l\u2019industrie, le d\u00e9fi est double : moderniser l\u2019image d\u2019un secteur parfois jug\u00e9 aust\u00e8re, tout en affrontant une concurrence f\u00e9roce sur les comp\u00e9tences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les enjeux de <strong>construire <\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-z-green-color-color\"><strong>une marque employeur<\/strong> forte<\/mark> dans l\u2019industrie<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Attirer les meilleurs talents malgr\u00e9 la p\u00e9nurie<\/h3>\n\n\n\n<p>Quelques chiffres suffisent \u00e0 mesurer l\u2019ampleur du d\u00e9fi :<br>Selon une \u00e9tude Links Humans relay\u00e9e lors du webinar, <strong>95 % des candidats<\/strong> se renseignent sur une entreprise avant de postuler, et <strong>33 % des Fran\u00e7ais<\/strong> refuseraient un poste si la r\u00e9putation de l\u2019entreprise est mauvaise.<br>Le secteur souffre aussi d\u2019une p\u00e9nurie chronique de profils techniques : <strong>20 000 ing\u00e9nieurs manqueraient \u00e0 l\u2019appel<\/strong> en France, d\u2019apr\u00e8s une enqu\u00eate Studyrama.<\/p>\n\n\n\n<p>\u00ab <em>On voit encore trop d\u2019entreprises industrielles qui n\u2019osent pas communiquer sur leur culture ou leurs valeurs, alors que c\u2019est devenu central dans la d\u00e9cision d\u2019un candidat<\/em> \u00bb, analyse Thomas Campagnac.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Fid\u00e9liser et engager les collaborateurs<\/h3>\n\n\n\n<p>Le travail sur la marque employeur ne s\u2019arr\u00eate pas \u00e0 la porte d\u2019entr\u00e9e.<br>D\u2019apr\u00e8s le m\u00eame webinar, <strong>84 % des collaborateurs<\/strong> en poste envisageraient de changer d\u2019entreprise si une opportunit\u00e9 avec une meilleure image se pr\u00e9sente.<br>Et si le turnover dans l\u2019industrie reste historiquement bas, il est tout de m\u00eame pass\u00e9 de <strong>3 \u00e0 9 %<\/strong> en quelques ann\u00e9es (source : Observatoire de l\u2019Industrie 2023).<\/p>\n\n\n\n<p>\u00c0 l\u2019origine de nombreux d\u00e9parts pr\u00e9coces : le d\u00e9calage entre la promesse faite \u00e0 l\u2019embauche et le v\u00e9cu r\u00e9el en interne.<br>Pour \u00e9viter ce d\u00e9salignement, Jean-Philippe recommande d\u2019\u00ab <em>\u00e9couter en continu, impliquer les managers, et ne pas attendre l\u2019entretien annuel pour faire le point. <\/em>\u00bb<br><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Valoriser l\u2019image aupr\u00e8s de l\u2019\u00e9cosyst\u00e8me<\/h3>\n\n\n\n<p>Aujourd\u2019hui, la marque employeur rayonne bien au-del\u00e0 du service RH.<br>Clients, partenaires, investisseurs ou m\u00e9dias sont tous sensibles \u00e0 la stabilit\u00e9 sociale et \u00e0 l\u2019attractivit\u00e9 des industriels avec qui ils collaborent.<br>Et, comme le souligne Thomas, \u00ab <em>tout ce qui se vit en interne finit toujours par se voir \u00e0 l\u2019ext\u00e9rieur \u2014 surtout avec la viralit\u00e9 des r\u00e9seaux sociaux et plateformes d\u2019avis comme Glassdoor ou Indeed<\/em> \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-z-green-color-color\">piliers<\/mark> pour <strong>construire une marque employeur<\/strong> solide dans l\u2019industrie<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-z-green-color-color\">Mieux<\/mark> conna\u00eetre candidats et collaborateurs<\/h3>\n\n\n\n<p>Tout commence par une meilleure \u00e9coute.<br>Certaines entreprises vont jusqu\u2019\u00e0 sonder leurs candidats d\u00e8s la fin du processus de recrutement, recueillir les ressentis apr\u00e8s l\u2019int\u00e9gration, et multiplier les points de feedback tout au long de l\u2019ann\u00e9e.<br>\u00ab <em>Chez l\u2019un de nos clients dans l\u2019agroalimentaire, sur 2 400 salari\u00e9s, 80 % ont r\u00e9pondu \u00e0 un barom\u00e8tre interne \u2013 preuve qu\u2019il y a une vraie attente de dialogue<\/em> \u00bb, pr\u00e9cise Thomas.<\/p>\n\n\n\n<p>Adapter la communication RH, choisir les bons canaux, personnaliser l\u2019approche : ce sont ces micro-ajustements qui font la diff\u00e9rence et r\u00e9duisent la fameuse \u201cfracture\u201d terrain-si\u00e8ge, souvent cit\u00e9e dans l\u2019industrie.<\/p>\n\n\n\n<p>Vous pouvez mettre \u00e7a en place d\u00e8s aujourd&#8217;hui en <a href=\"https:\/\/zestmeup.com\/demo\/\">cliquant ici <\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impliquer les <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-z-green-color-color\">managers<\/mark> d\u00e8s le recrutement<\/h3>\n\n\n\n<p>Un chiffre \u00e0 retenir : <strong>64 % des candidats<\/strong> souhaitent rencontrer leur futur manager d\u00e8s le premier entretien (\u00e9tude <a href=\"https:\/\/www.hellowork.com\/fr-fr\/\">HelloWork<\/a>, 2022).<br>Et ce n\u2019est pas un hasard si <strong>87 % des managers<\/strong> veulent aussi s\u2019impliquer t\u00f4t dans le process (source : m\u00eame \u00e9tude).<\/p>\n\n\n\n<p>\u00ab <em>Ce n\u2019est pas seulement le job du RH : pour que l\u2019int\u00e9gration fonctionne, il faut que le manager soit moteur, d\u00e8s la fiche de poste, dans l\u2019entretien, puis dans le suivi<\/em> \u00bb, mart\u00e8le Jean-Philippe.<br>Alignement des valeurs, crit\u00e8res d\u2019\u00e9valuation concert\u00e9s, <a href=\"https:\/\/zestmeup.com\/culture-du-feedback-definition-enjeux-mise-en-place\/\">feedbacks<\/a> r\u00e9guliers : autant d\u2019\u00e9tapes cl\u00e9s pour transformer un recrutement en succ\u00e8s durable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-z-green-color-color\">Moderniser<\/mark> les pratiques RH et la gestion de carri\u00e8re<\/h3>\n\n\n\n<p>Finis les entretiens annuels bi-annuel et les process lourds, place \u00e0 la r\u00e9gularit\u00e9 et \u00e0 la l\u00e9g\u00e8ret\u00e9 !<br>Exemple tir\u00e9 du webinar : un industriel du textile a supprim\u00e9 l\u2019entretien unique (65 questions, 5 heures de traitement administratif) au profit de trois points annuels plus courts (20 questions), pour atteindre <strong>90 % de taux de compl\u00e9tion<\/strong>.<\/p>\n\n\n\n<p>En parall\u00e8le, la g\u00e9n\u00e9ralisation du <strong>eNPS (Employee Net Promoter Score)<\/strong> permet de mesurer la recommandation interne, un indicateur d\u00e9sormais suivi par de nombreux CODIR industriels (source : \u00e9tude LinkedIn 2023, relay\u00e9e en fin de webinar).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Valoriser chaque \u00e9tape du <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-z-green-color-color\">parcours collaborateur<\/mark><\/h3>\n\n\n\n<p>La marque employeur, c\u2019est aussi l\u2019art du d\u00e9tail :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recrutement<\/strong> : process fluides, retours personnalis\u00e9s, exp\u00e9rience candidat sur-mesure<\/li>\n\n\n\n<li><strong>Animation de viviers<\/strong> : partager actualit\u00e9s, r\u00e9ussites, vid\u00e9os de team-building<\/li>\n\n\n\n<li><strong>Cooptation et ambassadeurs<\/strong> : impliquer non seulement les salari\u00e9s, mais aussi les anciens et m\u00eame certains candidats non retenus<\/li>\n<\/ul>\n\n\n\n<p>Sur ce point, une anecdote du secteur auto cit\u00e9e lors du webinar illustre bien la puissance du bouche-\u00e0-oreille : \u00ab <em>Un candidat, s\u00e9duit par l\u2019exp\u00e9rience de recrutement mais qui cherchait une dimension internationale, a recommand\u00e9 l\u2019entreprise \u00e0 un ancien camarade. R\u00e9sultat : un recrutement cl\u00e9, alors m\u00eame que le premier candidat avait d\u00e9clin\u00e9. <\/em>\u00bb<\/p>\n\n\n\n<p>Et la tendance du \u201csalari\u00e9 boomerang\u201d prend de l\u2019ampleur : en France, le retour d\u2019anciens collaborateurs a bondi de <strong>36 %<\/strong> depuis le Covid (source : \u00e9tude LinkedIn 2023).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemples de <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-z-green-color-color\">bonnes pratiques<\/mark> pour <strong>construire une marque employeur<\/strong> dans l\u2019industrie<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mise en place d\u2019un <a href=\"https:\/\/zestmeup.com\/solution\/barometre-social-outil-rh-de-mesure-du-climat-social\/\">barom\u00e8tre social<\/a><\/h3>\n\n\n\n<p>Dans l\u2019agroalimentaire, la d\u00e9marche a permis de clarifier le projet d\u2019entreprise, de red\u00e9finir la culture manag\u00e9riale et de lancer une nouvelle charte pour les managers.<br>\u00ab <em>Ce qui a vraiment chang\u00e9, c\u2019est l\u2019appropriation des outils par les \u00e9quipes terrain. Avant, c\u2019\u00e9tait v\u00e9cu comme une charge, maintenant, c\u2019est un vrai temps d\u2019\u00e9change<\/em> \u00bb, explique Thomas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9forme des <a href=\"https:\/\/zestmeup.com\/solution\/entretien-annuel-evaluation\/\">entretiens annuels<\/a><\/h3>\n\n\n\n<p>Du c\u00f4t\u00e9 du textile, la simplification des rituels a permis d\u2019augmenter drastiquement le taux de compl\u00e9tion, tout en all\u00e9geant la charge administrative et en facilitant le suivi RH.<br>Le feedback des managers a \u00e9t\u00e9 unanime : \u00ab <em>On a enfin des entretiens qui servent \u00e0 quelque chose, et qui ne sont plus v\u00e9cus comme un passage oblig\u00e9<\/em>. \u00bb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Animation et fid\u00e9lisation de la communaut\u00e9 de talents<\/h3>\n\n\n\n<p>Envoyer simplement des offres ne suffit plus : les meilleures pratiques cit\u00e9es lors du webinar reposent sur la cr\u00e9ation d\u2019un lien r\u00e9gulier et humain avec les viviers (actualit\u00e9s, t\u00e9moignages, \u00e9v\u00e9nements internes).<br>\u00ab <em>Animer un vivier, ce n\u2019est pas faire du push permanent. C\u2019est donner envie de rester en contact, m\u00eame si ce n\u2019est pas pour tout de suite<\/em> \u00bb, rappelle Jean-Philippe.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Comment <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-z-green-color-color\">construire<\/mark> une marque employeur<\/strong> et la <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-z-green-color-color\">mesurer<\/mark> dans l\u2019industrie ?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>eNPS, taux de recommandation, <a href=\"https:\/\/zestmeup.com\/engagement-collaborateur-le-mesurer-et-le-developper\/\">engagement<\/a>, turnover<\/strong> : autant d\u2019indicateurs \u00e0 suivre, en s\u2019appuyant sur des solutions digitales RH adapt\u00e9es \u00e0 la taille et \u00e0 la r\u00e9alit\u00e9 du secteur.<\/li>\n\n\n\n<li>\u00ab Il n\u2019y a pas de recette unique : l\u2019essentiel est de mesurer r\u00e9guli\u00e8rement, d\u2019oser se remettre en question, et d\u2019impliquer les \u00e9quipes dans l\u2019am\u00e9lioration continue \u00bb, r\u00e9sume Thomas.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-z-green-color-background-color has-background has-medium-font-size has-text-align-center has-custom-font-size wp-element-button\" href=\"#replay\" style=\"border-radius:14px\"><strong>Regarder le replay <\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n<div class=\"slider-success-2024-greybox\">\r\n<h2 class=\"center\">Success Story<\/h2>\r\n<p class=\"center\">D\u00e9couvrez nos plus beaux cas clients<\/p>\r\n<div class=\"maxwidth1040 gap\">\r\n\t<div class=\"slider-success-2024-wrapper flex-parent\">\r\n\t<a href=\"https:\/\/zestmeup.com\/de\/success-story\/digitalisierung-von-mitarbeitergespraechen-mit-zest-erfahrungsberichte-von-les-petites-canailles\/\" class=\"slider-2024-success-item\"><div class=\"slider-success-2024-img\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"488\" height=\"275\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1.png\" class=\"attachment-testimonial-image size-testimonial-image\" alt=\"Digitalisation des entretiens avec Zest : T\u00e9moignages crois\u00e9s des Petites Canailles\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1.png 1920w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1-300x169.png 300w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1-1024x576.png 1024w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1-768x432.png 768w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1-1536x864.png 1536w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1-284x160.png 284w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1-107x60.png 107w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1-444x250.png 444w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1-1280x720.png 1280w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1-1400x788.png 1400w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1-1100x619.png 1100w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1-648x365.png 648w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Template-Livre-Blanc-1-720x405.png 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/>\t\t\t\t\t\t\t<div class=\"slider-success-2024-logo\" style=\"background-image:url('https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/les-petites-canailles-347x160.png');\"><\/div>\r\n\t\t\t\t\t\t<\/div><div class=\"gap12\"><\/div>\r\n\t\t\t\t\t\t<div class=\"slider-success-2024-quote\">Bei der Einf\u00fchrung des Projekts mit Zest war unsere erste Motivation, die Einhaltung der gesetzlichen Verpflichtungen f\u00fcr Mitarbeitergespr\u00e4che (alle 2 Jahre durchzuf\u00fchren) sicherzustellen. \u00dcber diese Anforderung hinaus wollten wir den Prozess vereinfachen und optimieren, um eine echte Reflexion vor den Gespr\u00e4chen zu f\u00f6rdern, sowohl f\u00fcr die F\u00fchrungskr\u00e4fte als auch f\u00fcr die Mitarbeiter, und sicherzustellen, dass die Gespr\u00e4che nicht nur eine reine Verwaltungsaufgabe sind. Zuvor wurde das Management individuell und wenig zentralisiert mit klassischen B\u00fcrosoftware-Tools (in Excel- oder PowerPoint-Format) durchgef\u00fchrt, was unsere F\u00e4higkeit zur Entwicklung eines effektiven HR-Aktionsplans behinderte.<\/div>\t\t\t\t\t\t<div class=\"gap\">\r\n\t\t\t\t\t\t\t<div class=\"slider-success-2024-portrait\"><img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-160x160.png\" class=\"attachment-reseller-logo size-reseller-logo\" alt=\"Delphine Prieto\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-160x160.png 160w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-300x300.png 300w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-1024x1024.png 1024w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-150x150.png 150w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-768x768.png 768w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-1536x1536.png 1536w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-2048x2048.png 2048w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-30x30.png 30w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-40x40.png 40w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-60x60.png 60w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-250x250.png 250w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-1400x1400.png 1400w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-1100x1100.png 1100w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-648x648.png 648w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-200x200.png 200w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-280x280.png 280w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-320x320.png 320w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/04\/Delphine-Prieto-1-1-720x720.png 720w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/div><!--\r\n\t\t\t\t\t\t\t--><div class=\"slider-success-2024-person-details\"><div class=\"author\">Delphine Prieto<\/div><div class=\"job\">Personalleiterin<\/div><\/div>\r\n\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!--<h3>Digitalisierung der Mitarbeitergespr\u00e4che mit Zest: Erfahrungsberichte von Les Petites Canailles<\/h3>-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t<\/a><a href=\"https:\/\/zestmeup.com\/de\/success-story\/interview-mit-laetitia-genot-leiterin-der-personalentwicklung-bei-courir\/\" class=\"slider-2024-success-item\"><div class=\"slider-success-2024-img\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"390\" height=\"488\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/pexels-noblursbyshivam-20415614.jpg\" class=\"attachment-testimonial-image size-testimonial-image\" alt=\"\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/pexels-noblursbyshivam-20415614.jpg 1280w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/pexels-noblursbyshivam-20415614-240x300.jpg 240w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/pexels-noblursbyshivam-20415614-819x1024.jpg 819w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/pexels-noblursbyshivam-20415614-768x960.jpg 768w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/pexels-noblursbyshivam-20415614-1229x1536.jpg 1229w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/pexels-noblursbyshivam-20415614-128x160.jpg 128w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/pexels-noblursbyshivam-20415614-48x60.jpg 48w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/pexels-noblursbyshivam-20415614-200x250.jpg 200w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/pexels-noblursbyshivam-20415614-1100x1375.jpg 1100w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/pexels-noblursbyshivam-20415614-648x810.jpg 648w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/pexels-noblursbyshivam-20415614-720x900.jpg 720w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/>\t\t\t\t\t\t\t<div class=\"slider-success-2024-logo\" style=\"background-image:url('https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/04\/Logo-client-Page-Home-2-320x160.png');\"><\/div>\r\n\t\t\t\t\t\t<\/div><div class=\"gap12\"><\/div>\r\n\t\t\t\t\t\t<div class=\"slider-success-2024-quote\">Zest steht im Mittelpunkt unserer Leistungs- und Unterst\u00fctzungsstrategie. Wir entwickeln alle unsere F\u00fchrungsroutinen auf Zest, einschlie\u00dflich der j\u00e4hrlichen Mitarbeitergespr\u00e4che, der Halbjahresgespr\u00e4che und der Einarbeitungsgespr\u00e4che f\u00fcr alle neuen Mitarbeiter, sowohl in Frankreich als auch im Ausland.<\/div>\t\t\t\t\t\t<div class=\"gap\">\r\n\t\t\t\t\t\t\t<div class=\"slider-success-2024-portrait\"><img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-160x160.png\" class=\"attachment-reseller-logo size-reseller-logo\" alt=\"\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-160x160.png 160w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-300x300.png 300w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-1024x1024.png 1024w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-150x150.png 150w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-768x768.png 768w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-1536x1536.png 1536w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-2048x2048.png 2048w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-30x30.png 30w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-40x40.png 40w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-60x60.png 60w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-250x250.png 250w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-1400x1400.png 1400w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-1100x1100.png 1100w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-648x648.png 648w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-200x200.png 200w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-280x280.png 280w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-320x320.png 320w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2024\/07\/Laetitia-Ge\u0301not-720x720.png 720w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/div><!--\r\n\t\t\t\t\t\t\t--><div class=\"slider-success-2024-person-details\"><div class=\"author\">Laetitia G\u00e9not<\/div><div class=\"job\">Leiterin der Personalentwicklung, Courir<\/div><\/div>\r\n\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!--<h3>Interview mit Laetitia G\u00e9not, Leiterin der Personalentwicklung bei Courir<\/h3>-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t<\/a><a href=\"https:\/\/zestmeup.com\/de\/success-story\/decathlon\/\" class=\"slider-2024-success-item\"><div class=\"slider-success-2024-img\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"428\" height=\"488\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2018\/11\/Success-Stories-Image-Decathlon-2.jpg\" class=\"attachment-testimonial-image size-testimonial-image\" alt=\"\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2018\/11\/Success-Stories-Image-Decathlon-2.jpg 860w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2018\/11\/Success-Stories-Image-Decathlon-2-263x300.jpg 263w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2018\/11\/Success-Stories-Image-Decathlon-2-768x875.jpg 768w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2018\/11\/Success-Stories-Image-Decathlon-2-140x160.jpg 140w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2018\/11\/Success-Stories-Image-Decathlon-2-219x250.jpg 219w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2018\/11\/Success-Stories-Image-Decathlon-2-700x800.jpg 700w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t<div class=\"slider-success-2024-logo\" style=\"background-image:url('https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2018\/11\/Customer-Logo-Colour-Decathlon-1-358x160.png');\"><\/div>\r\n\t\t\t\t\t\t<\/div><div class=\"gap12\"><\/div>\r\n\t\t\t\t\t\t<div class=\"slider-success-2024-quote\">Zest erm\u00f6glicht es, den Grad der Motivation, die Atmosph\u00e4re und die allgemeine Stimmung in den Teams zu verfolgen. Es ist ein Cockpit, mit dem sich leicht feststellen l\u00e4sst, ob sich alle regelm\u00e4\u00dfig genug mit ihrem Coach oder ihrem Chef austauschen.<\/div>\t\t\t\t\t\t<div class=\"gap\">\r\n\t\t\t\t\t\t\t<div class=\"slider-success-2024-portrait\"><img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2019\/08\/Eric-Guinard-Decathlon-160x160.jpg\" class=\"attachment-reseller-logo size-reseller-logo\" alt=\"\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2019\/08\/Eric-Guinard-Decathlon-160x160.jpg 160w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2019\/08\/Eric-Guinard-Decathlon-150x150.jpg 150w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2019\/08\/Eric-Guinard-Decathlon.jpg 200w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/div><!--\r\n\t\t\t\t\t\t\t--><div class=\"slider-success-2024-person-details\"><div class=\"author\">Eric Guinard<\/div><div class=\"job\">CEO von Decathlon Japan<\/div><\/div>\r\n\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!--<h3>Regelm\u00e4\u00dfige Check-Ins mit Zest: Wie Decathlon seine Leistungsbewertungen \u00fcberarbeitet hat<\/h3>-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t<\/a><a href=\"https:\/\/zestmeup.com\/de\/success-story\/eine-transparente-unternehmenskultur-schaffen\/\" class=\"slider-2024-success-item\"><div class=\"slider-success-2024-img\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"488\" height=\"390\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2.jpeg\" class=\"attachment-testimonial-image size-testimonial-image\" alt=\"Chantelle Lingerie : comment insuffler une culture de la transparence ?\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2.jpeg 2048w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2-300x240.jpeg 300w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2-1024x818.jpeg 1024w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2-768x613.jpeg 768w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2-1536x1226.jpeg 1536w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2-200x160.jpeg 200w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2-75x60.jpeg 75w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2-313x250.jpeg 313w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2-1400x1118.jpeg 1400w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2-1100x878.jpeg 1100w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2-648x517.jpeg 648w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/2-720x575.jpeg 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/>\t\t\t\t\t\t\t<div class=\"slider-success-2024-logo\" style=\"background-image:url('https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/03\/Untitled-design-31-358x160.png');\"><\/div>\r\n\t\t\t\t\t\t<\/div><div class=\"gap12\"><\/div>\r\n\t\t\t\t\t\t<div class=\"slider-success-2024-quote\">Die Flexibilit\u00e4t von Zest erm\u00f6glichte es uns, relevantere und engagiertere Umfragen zu entwerfen, ohne den Zwang eines vorgeschriebenen Fragebogens, und so die Teilnahmequoten deutlich zu erh\u00f6hen.<\/div>\t\t\t\t\t\t<div class=\"gap\">\r\n\t\t\t\t\t\t\t<div class=\"slider-success-2024-portrait\"><\/div><!--\r\n\t\t\t\t\t\t\t--><div class=\"slider-success-2024-person-details\"><div class=\"author\">Jean-Marc Peyronne<\/div><div class=\"job\">Head of HR &#8211; Chantelle Lingerie<\/div><\/div>\r\n\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!--<h3>Eine transparente Unternehmenskultur bei Chantelle Lingerie schaffen<\/h3>-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t<\/a><a href=\"https:\/\/zestmeup.com\/de\/success-story\/epsa-hyperwachstum-bewaeltigen-und-gleichzeitig-das-humankapital-erhalten\/\" class=\"slider-2024-success-item\"><div class=\"slider-success-2024-img\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"488\" height=\"323\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/CASEPSA1275.jpg\" class=\"attachment-testimonial-image size-testimonial-image\" alt=\"CAS EPSA\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/CASEPSA1275.jpg 1275w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/CASEPSA1275-300x199.jpg 300w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/CASEPSA1275-1024x678.jpg 1024w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/CASEPSA1275-768x508.jpg 768w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/CASEPSA1275-242x160.jpg 242w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/CASEPSA1275-91x60.jpg 91w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/CASEPSA1275-378x250.jpg 378w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/CASEPSA1275-1100x728.jpg 1100w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/CASEPSA1275-648x429.jpg 648w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/CASEPSA1275-720x477.jpg 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/>\t\t\t\t\t\t\t<div class=\"slider-success-2024-logo\" style=\"background-image:url('https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/epsa-233x160.jpg');\"><\/div>\r\n\t\t\t\t\t\t<\/div><div class=\"gap12\"><\/div>\r\n\t\t\t\t\t\t<div class=\"slider-success-2024-quote\">Durch das Messen des Pulses der Teams kann das Potenzial des Humankapitals gemessen werden, so wie man die wirtschaftliche Leistung eines Unternehmens an seinem wirtschaftlichen Potenzial misst<\/div>\t\t\t\t\t\t<div class=\"gap\">\r\n\t\t\t\t\t\t\t<div class=\"slider-success-2024-portrait\"><img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/Untitled-design-23-160x160.jpg\" class=\"attachment-reseller-logo size-reseller-logo\" alt=\"\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/Untitled-design-23-160x160.jpg 160w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/Untitled-design-23-300x300.jpg 300w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/Untitled-design-23-150x150.jpg 150w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/Untitled-design-23-30x30.jpg 30w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/Untitled-design-23-60x60.jpg 60w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/Untitled-design-23-250x250.jpg 250w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/Untitled-design-23-200x200.jpg 200w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/Untitled-design-23-280x280.jpg 280w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2023\/02\/Untitled-design-23.jpg 320w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/div><!--\r\n\t\t\t\t\t\t\t--><div class=\"slider-success-2024-person-details\"><div class=\"author\">C\u00e9dric Laroyenne<\/div><div class=\"job\">Direktor f\u00fcr Engagement und Teilhaber<\/div><\/div>\r\n\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!--<h3>EPSA: Hyperwachstum bew\u00e4ltigen und gleichzeitig das Humankapital erhalten<\/h3>-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t<\/a><a href=\"https:\/\/zestmeup.com\/de\/success-story\/mit-zest-die-jaehrlichen-performance-reviews-umgestalten-und-transformieren\/\" class=\"slider-2024-success-item\"><div class=\"slider-success-2024-img\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"488\" height=\"488\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-3-488x488.png\" class=\"attachment-testimonial-image size-testimonial-image\" alt=\"celio\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-3-488x488.png 488w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-3-30x30.png 30w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-3-40x40.png 40w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-3-56x56.png 56w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-3-280x280.png 280w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-3-150x150.png 150w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-3-200x200.png 200w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-3-320x320.png 320w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/>\t\t\t\t\t\t\t<div class=\"slider-success-2024-logo\" style=\"background-image:url('https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Celios_logo.svg_-360x101.png');\"><\/div>\r\n\t\t\t\t\t\t<\/div><div class=\"gap12\"><\/div>\r\n\t\t\t\t\t\t<div class=\"slider-success-2024-quote\">Die Einfachheit von Zest hat dazu beigetragen, dass es zu einem zentralen Instrument f\u00fcr das laufende Feedback geworden ist, welches zur Leistung der Mitarbeitenden von Celio beitr\u00e4gt<\/div>\t\t\t\t\t\t<div class=\"gap\">\r\n\t\t\t\t\t\t\t<div class=\"slider-success-2024-portrait\"><img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-2-160x160.png\" class=\"attachment-reseller-logo size-reseller-logo\" alt=\"\" srcset=\"https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-2-160x160.png 160w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-2-150x150.png 150w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-2-60x60.png 60w, https:\/\/zestmeup.com\/web\/wp-content\/uploads\/2022\/11\/Untitled-design-2.png 200w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/div><!--\r\n\t\t\t\t\t\t\t--><div class=\"slider-success-2024-person-details\"><div class=\"author\">David Rodrigues<\/div><div class=\"job\">Human Resources and Recruitment Business Partner<\/div><\/div>\r\n\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!--<h3>Mit Zest die j\u00e4hrlichen Performance Reviews umgestalten und transformieren?<\/h3>-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t<\/a>\t<\/div>\r\n<\/div>\r\n<\/div><\/div><\/div>\n","protected":false},"featured_media":18744,"menu_order":0,"template":"","blogcategory":[39,47],"class_list":["post-24203","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","blogcategory-experience-collaborateur","blogcategory-webinars"],"_links":{"self":[{"href":"https:\/\/zestmeup.com\/de\/wp-json\/wp\/v2\/webinar\/24203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zestmeup.com\/de\/wp-json\/wp\/v2\/webinar"}],"about":[{"href":"https:\/\/zestmeup.com\/de\/wp-json\/wp\/v2\/types\/webinar"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zestmeup.com\/de\/wp-json\/wp\/v2\/media\/18744"}],"wp:attachment":[{"href":"https:\/\/zestmeup.com\/de\/wp-json\/wp\/v2\/media?parent=24203"}],"wp:term":[{"taxonomy":"blogcategory","embeddable":true,"href":"https:\/\/zestmeup.com\/de\/wp-json\/wp\/v2\/blogcategory?post=24203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}