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Motivation: at the heart of your employee engagement strategy
People don’t buy what you do, they buy why you do it
It is widely understood by leaders and organisations that employees who are motivated to work will ultimately be more satisfied, fulfilled and happier in their jobs, thus providing a plethora of benefits to the organisation (great place to work, enhanced productivity, reduced absenteeism, reduced turnover… the list goes on!).
When discussing motivation, it’s important to consider the two principal driving forces:
In the workplace, both kinds of motivators are of course important – feedback and pay-rises are essential to recognising employee efforts. Nevertheless, research suggests how in the long run intrinsic motivation may be more important, making employees more likely to stay and perform better ¹.
Tapping into employees’ internal motivation is therefore key to reaping the benefits that motivation in the workplace can bring. To do so, understanding the link between employee motivation and employee engagement is a crucial first step.
In a workplace context, engagement refers to “a positive emotional state that yields a feeling of energy and leads to positive work-oriented behaviours” ². Essentially, engagement can be seen as the middle-man, a “state”, lying between specific motivational factors (what’s driving us) and our desired behaviour.
Assessing the level of employee engagement is an essential baseline measure, enabling organisations to gauge how employees are feeling with regards to their work and the company. Of course alone, this information is insufficient. A simple “engagement score” is useful and necessary to have, but understanding precisely why employees are engaged or disengaged, what aspects of their working life are they satisfied or dissatisfied with, is essential to taking action. This is what Zest’s survey tool offers.
Communication is key. To discover what really motivates your employees at work, ask them! Find out what the most important motivators are for your employees and notably, how they rate the organisation on this topic. Our Key Drivers feature (part of Zest’s Listen pillar) makes it easy to identify what drives employees and see the highest and lowest scores for the company. Remember that motivators will differ between individuals and will undoubtedly change over time.
As we saw earlier, tapping into what drives employees internally is key to enhancing motivation and engagement. Let’s take a look at some examples of ways to enhance intrinsic motivation in the workplace ³.
People have a basic psychological need to feel that they have control over their own behaviour, although this doesn’t necessarily have to mean that they must be independent of others ⁴. Providing employees with ownership over their own work can help to demonstrate trust in the employee-employer relationship and can be hugely rewarding to the employee. This need is close to the need for psychological safety mentioned in a previous article.
Setting SMART goals is a well-established way to enhance workplace motivation and performance ⁵. Setting objectives using methods such as the OKR method can help to provide individuals with a sense of achievement and self-efficacy at work.The alignment of these objectives can also help individuals to see how their work contributes to the wider goals of the organisation, thus providing meaning and purpose. Zest proposes an intuitive and simple solution to put in place the OKR method.
Another basic psychological need ⁴ is an individual’s need to improve our skill level. Offering employees with continuous opportunities to enhance their existing skills or learn new ones is an important way to motivate someone who has a drive to learn.
But it is also important to mention one form of extrinsic motivation, which is critical to individual performance.
Recognition and praise for employee efforts, be it public or private, demonstrates to the employee that you are just as engaged with them as they are with you. Research shows that even just the simple act of acknowledging individual efforts has a profound impact on motivation ⁶. Zest proposes a fun and collaborative feedback solution as part of the web and mobile app.
¹ Wrzesniewski, A., Schwartz, B., Cong, X., Kane, M., Omar, A., & Kolditz, T. (2014). Multiple types of motives don’t multiply the motivation of West Point cadets. Proceedings of the National Academy of Sciences, 111(30), 10990-10995.
² Green Jr, P. I., Finkel, E. J., Fitzsimons, G. M., & Gino, F. (2017). The energizing nature of work engagement: Toward a new need-based theory of work motivation. Research in Organizational behavior, 37, 1-18.
³ Pink, D. H. (2011). Drive: The surprising truth about what motivates us. Penguin.
⁴ Ryan, R. M., and Deci, E. L. (2000) Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist. Vol 55, No 1. pp68– 78.
⁵ Locke, E.A. and Latham, G.P. (2002) Building a practically useful theory of goal setting and task motivation: a 35-year odyssey. American Psychologist. Vol 57, No 9. pp705–17.