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ZestMeUp has raised €6 million to become the European leader in employee engagement and performance 🚀
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Employee Feedback Software

Discover how our employee feedback software revolutionizes internal communication, boosts performance, and creates a stronger corporate culture.
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Over 400 HR Directors are enhancing their teams’ performance with the Zest Suite
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Measuring Employee Engagement with Feedback Software

Employee engagement cannot be decreed; it must be measured and cultivated. Feedback software transforms this aspiration into concrete, actionable data.

Why Measure Engagement?

Employee engagement directly impacts company performance. Without precise measurement, HR teams navigate blindly, unable to identify early warning signs of disengagement or the specific motivation drivers for each team. By encouraging a feedback culture, HR teams ensure an employee experience closely aligned with their talent’s needs.

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Key Indicators to Track

Icône ChatSense of Belonging

Do employees feel aligned with the company’s mission and values?

Icône ClockRecognition at Work

Is the work accomplished valued regularly and sincerely?

Icône AimantDevelopment Opportunities

Do employees perceive prospects for advancement?

Icône activité - Définir des KPI liés à l’expérience utilisateur dans votre stratégie RHQuality of Management

Does the relationship with the manager foster professional fulfillment?

Icône collaborateurs - Expérience collaborateur, la satisfaction employé au coeur de l’entrepriseWork-Life Balance

Does the work organization respect team wellbeing?

Measurement Frequency: A Determining Factor

Unlike traditional annual surveys, modern feedback software prioritizes:

  • Regular pulse surveys: short questionnaires (2-5 minutes) sent monthly or quarterly
  • Key moments in the employee journey: onboarding, end of probation period, position change, departure
  • Continuous feedback: ability for employees to express themselves at any time

This real-time approach enables rapid identification of emerging issues and action before they escalate.

The Stakes of Employee Feedback for a Company

Employee feedback is no longer a “nice to have” but a strategic imperative in a context of talent wars and evolving workplace expectations.

Challenge #1: Reduce Turnover and Its Hidden Costs

The cost of a departure can represent between 6 and 9 months of salary (recruitment, training, productivity loss).

An effective feedback system enables:

  • Retention of critical talent for the company
  • Detection of disengagement signals before departure
  • Understanding the real reasons for resignations Implementation of targeted corrective actions

Challenge #2: Create a Culture of Continuous Improvement

Learning organizations are distinguished by their ability to listen and adapt. Feedback structures this approach by:

  • Giving voice to all hierarchical levels
  • Identifying daily operational pain points
  • Valuing initiatives and improvement proposals
  • Creating a virtuous cycle of participatory innovation

Challenge #3: Strengthen Employer Brand

In a competitive market, employer brand becomes a major differentiator. Companies that listen to their employees:

  • Generate authentic ambassadors
  • Obtain better ratings on recruitment platforms
  • More easily attract the best profiles
  • Reduce their talent acquisition costs

Challenge #4: Develop Collective Intelligence

Feedback surfaces a wealth of often untapped field information:

  • Process dysfunctions seen by those who experience them
  • Best practices to disseminate throughout the organization
  • Product or service innovation ideas
  • Customer insights captured daily

The Benefits of Feedback for the Employer, HR, and Employee

Well-designed feedback software creates a win-win-win situation. Each stakeholder derives specific benefits.

1

Leaders

  • Data-driven strategic management
  • Measurable ROI
  • Risk anticipation

2

HR and Managers

  • Time and efficiency gains
  • Decision support
  • Development of managerial skills
  • Strengthening of HR’s strategic role

3

Employees

  • Feeling heard and valued
  • Concrete improvement of daily work
  • Professional development
  • Autonomy and empowerment
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How to Use Feedback Software?

1

Define Your Objectives

Before any implementation, clarify your priorities:

  • Prepare for a reorganization or major change
  • Measure overall engagement or target specific issues
  • Improve management, quality of work life, innovation
  • Reduce turnover in certain populations

2

Configure Your Platform

  • Import your organizational chart and HR data
  • Define target populations and segmentations
  • Anonymity or confidentiality depending on contexts
  • GDPR compliance and data protection

3

Launch Your First Campaign

Critical Pre-Communication

Clearly explain to employees:

  • What comes next: commitment to transparency of results and actions
  • The why: objectives and expected benefits
  • The how: practical participation methods
  • Time required: 3-5 minutes maximum per questionnaire

4

Analyze Results

Multi-Level Analysis

  • Evolution: comparison with previous waves
  • Overview: general trends and average scores
  • Segmentation: variations by team, site, tenure, function
  • Verbatims: qualitative analysis of open comments

5

Co-Create Action Plans

Participatory Methodology

  • Feedback workshops by team with managers
  • Brainstorming solutions with affected employees
  • Definition of concrete, measurable, and dated actions

6

Communicate and Monitor

Participatory Methodology

Results transparency

  • Sharing major trends with all employees
  • Detailed presentation to affected teams
  • Publication of selected action plans and timeline

Implementation monitoring

  • Action progress dashboards
  • Regular checkpoints with action owners
  • Communication on quick wins
  • Impact measurement during subsequent waves

Who Is Feedback Software For?

Icône ChatBanking and Insurance

Strengthen client trust and regulatory compliance by developing the engagement of your advisors and back-office teams. Optimize customer relationships through more motivated and better-trained employees.

Icône ClockManufacturing

Improve safety, operational efficiency, and production quality through field feedback from your employees. Reduce workplace accidents and optimize industrial processes.

Icône AimantRetail

Boost customer experience in-store and online by listening to your sales teams, department managers, and reception staff. Transform every touchpoint into a competitive advantage.

Icône activité - Définir des KPI liés à l’expérience utilisateur dans votre stratégie RHHealthcare

Improve quality of care and patient satisfaction by valuing the expertise of your healthcare providers, administrative staff, and support teams. Strengthen cohesion in a sector under pressure.

Icône collaborateurs - Expérience collaborateur, la satisfaction employé au coeur de l’entreprisePublic Sector

Modernize public service by listening to your staff and improving their engagement. Strengthen the public service mission and administrative efficiency for better citizen satisfaction.

Icône - Personnaliser l'expérience professionnelle de chaque collaborateurServices

Optimize customer satisfaction by starting with the engagement of your consultants, technicians, and field teams. Develop a culture of service excellence that is felt in every customer interaction.

What Are the Features of ZestMeUp’s Feedback Software?

Our platform combines artificial intelligence and an intuitive interface to create the most powerful feedback ecosystem on the market.

Improve What You Measure

Visualize engagement trends, identify improvement areas, and measure the impact of your actions with our interactive dashboards. Track in real-time the evolution of your employees’ satisfaction and performance.
The Zest advantage: An easy-to-use interface, for everyone and on any device

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Collaborate in Real-Time

Adapt questionnaires, their frequency, and the interface to your company culture and specific objectives. Create customized feedback journeys that reflect your organizational values and priorities. A wide range of question types (mood, slider, conditional…) is available in our tools

Zest’s advantage: Zest offers you questionnaire templates while giving you the ability to create your own. Zest is there to help you, at the right time.

Ensure Security & Confidentiality for Your Teams

Data hosted in France, GDPR compliance, and security certificates: Zest ensures optimal protection of your HR data

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Intelligent 360° Feedback with AI

Collect comprehensive feedback from all hierarchical levels with our 360-degree feedback system. Our employee feedback software, assisted by AI, automatically analyzes trends and provides personalized recommendations.

Why Is Employee Feedback Essential Today?

Engagement : key driver for Performance

In a context of accelerated digital transformation, employee engagement becomes the differentiating factor for high-performing companies. Our employee feedback software meets the new expectations of employees who want to:

  • Develop their skills through constructive feedback
  • Evolve in a culture of transparency and trust
  • Be heard and recognized for their contribution
  • Actively participate in improving their work environment

Modern Bidirectional Communication

raditional top-down feedback is no longer sufficient. Today’s teams need fluid and continuous team communication in all directions. Our platform facilitates:

  • Upward feedback (employees to managers)
  • Downward feedback (managers to teams)
  • Horizontal feedback (between peers)
  • Self-assessment and personal reflection

How to Properly Integrate Feedback Software Internally?

Successfully integrating feedback software is not limited to technical aspects. It is above all a change management project that requires method, communication, and patience.

1

Groundwork

  1. Form a project team with key stakeholders
  2. Define your vision and messages:
  • The purpose: Why now? What problem are you solving?
  • Tangible benefits: What does this concretely change for everyone?
  • Commitments: What guarantees do you provide (anonymity, transparency, actions)?
  • Limits: What will feedback not cover? What is non-negotiable?

2

Deploy Progressively

  1. Option 1: Pilot before generalization: start with a test population (a business unit, a site, volunteers)
  2. Option 2: Controlled big bang: deployment across the entire organization at once

3

Support Usage (Continuously)

  1. First days: maximize participation
  2. First weeks: demonstrate impact
  3. First months: anchor in rituals

4

Sustain and Evolve

Maintain Long-Term Engagement

  • Regularly communicate on measured impacts (turnover, engagement, performance)
  • Vary formats: alternate long surveys (2-3 times/year) and pulse surveys (monthly)
  • Customize questions according to populations and their specific challenges Innovate in methods: 360° feedback, peer-to-peer recognition, improvement suggestions

Measure the success of your integration

Our employee feedback software integrates perfectly into your existing HR ecosystem:

Zest is proud to be integrated with the following solutions:

Our Clients say it best !

 ‭« We are convinced that recognition is a catalyst for performance. With Zest, we found a partner capable of bringing this conviction to life »


– Anaïs Jacquot Traxel, Group Talent Manager, Lincoln.

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Q&A

Any questions ? 

What Is Employee Feedback Software?

Employee feedback software is a digital platform that facilitates the collection, analysis, and action on employee experience feedback within an organization.

What Are the Best Tools for Measuring Employee Experience?

The best tools depend on your needs. All-in-one platforms cover the entire employee lifecycle but are expensive and complex. Feedback specialists like ZestMeUp offer business expertise, customizable pulse surveys, AI analysis of verbatims, and action management with rapid ROI. Peer-to-peer recognition tools foster positive culture through kudos and simplified 360° feedback. ZestMeUp stands out for its ultra-fast deployment, actionable insights, and expert support, ideal for effectively measuring and improving engagement.

What Is the Difference Between Feedback and 360 Evaluation?

Feedback is continuous, informal, and targeted information on a specific situation, behavior, or project. It aims for immediate improvement and can be given at any time by anyone. 360° evaluation is a formal and structured process, generally annual or semi-annual, where an employee receives feedback from multiple sources (manager, peers, subordinates, clients) on predefined competencies. It serves for overall performance evaluation and long-term development. Feedback fuels daily operations; 360° structures periodic evaluation.

What Is the Difference Between 360° Feedback and 180° Feedback?

360° feedback collects feedback from all stakeholders around an employee: their manager (N+1), peers at the same hierarchical level, subordinates (N-1), and sometimes external clients or partners. It offers a complete 360-degree view. 180° feedback is more limited: it only collects feedback from the manager and peers, excluding subordinates. 180° is often used for employees without managerial responsibilities or as a first, less intimidating approach to multi-source feedback before evolving to 360°.

Is Feedback via ZestMeUp Software Anonymous?

Yes, ZestMeUp guarantees anonymity of responses according to your settings. Employees choose for each campaign whether feedback is anonymous, confidential (visible only to HR), or nominative. For engagement surveys and pulse surveys, anonymity is recommended and activated by default to encourage open communication. For managerial or 360° feedback, you can opt for confidentiality or transparency according to your culture. ZestMeUp also allows managers to communicate with employees while maintaining anonymity.

Are Feedback Software GDPR Compliant?

Professional feedback software like ZestMeUp is designed to be GDPR compliant. This includes: data hosting in France, encryption of data in transit and at rest, right of access and deletion of personal data, transparency on the use of collected data, limited and justified retention period, and explicit user consent. Always verify that your provider has adequate certifications, signs a DPA (Data Processing Agreement), and conducts regular security audits. ZestMeUp is ISO 27001 certified and hosted by certified providers.

Success Story

Discover our client’s success stories

Digitalisation des entretiens avec Zest : Témoignages croisés des Petites Canailles
When we started the project with Zest, our primary goal was to ensure compliance with legal requirements for interviews (to be conducted every two years). Beyond this, we aimed to streamline and optimize the process, encouraging meaningful reflection before interviews for both managers and employees. We wanted to ensure these conversations weren’t just a box-ticking exercise. Previously, we managed this process individually using basic office tools like Excel or PowerPoint, which limited our ability to develop an effective HR action plan.
Delphine Prieto
Delphine Prieto
Human Resources Director
Zest is at the heart of our performance and support strategy. We use Zest for all our management rituals, including annual reviews, mid-year reviews, and onboarding interviews for all new employees, both in France and abroad.
Laetitia Génot
Head of HR Development, Groupe Courir
Photo_Centre Appel_Anteles
Zest allowed us to create and plan several recurring survey campaigns in a record time
Laurent Filliatreau
Executive Director
Visuel Association
The implementation of OKRs has allowed us to accompany the growth of HelloAsso, in line with our management model
Anne-Marie Lapeyre
HR Manager
Chantelle Lingerie : comment insuffler une culture de la transparence ?
Zest’s flexibility has allowed us to design more relevant and engaging surveys, without the constraint of an imposed questionnaire, and to significantly increase participation rates
Jean-Marc Peyronne
Head of People, Chantelle Lingerie group
celio
Zest’s simplicity has helped to make it a tool at the heart of ongoing feedback, contributing to the performance of Celio employees.
David Rodrigues
Human Resources and Recruitment Business Partner

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