With the focus on shaping the future of employee engagement, Zest rebrand enables it to stand out, not only within the highly-saturated HR market, but also within the ever-growing international employee engagement ecosystem.
From the outset, the design team focused on ensuring that the rebrand reflected both the evolution of the company, as well as its vision for the future. Christophe Bergeon, CEO & Cofounder of Zest explains: “This rebrand marks a significant step our company’s evolution. The reputation built on our previous identity is a valuable asset. That, coupled with our dedicated customer base, were grounds to ensure the new branding was an evolution of Zest; creating something new whilst keeping the fundamental core of what Zest was and always will be.”
This rebrand marks a significant step our company’s evolution. The reputation built on our previous identity is a valuable asset. That, coupled with our dedicated customer base, were grounds to ensure the new branding was an evolution of Zest; creating something new whilst keeping the fundamental core of what Zest was and always will be.
Christophe Bergeon
CEO & Cofounder @ Zest
The new visual identity consists of a new logo and colour palette, reflected onto its new corporate website, solution interface and external communications, ensuring brand consistency and a seamless customer experience across every touchpoint.
Characterized by use of fresh colors and curved lines, Zest is newly-positioned as modern, forward-thinking, and progressive. Combine that with the shift in the company’s offering as a comprehensive 360º solution, empowering employees, managers and HR Directors at every step of the engagement journey, Zest is ready to take the international market by storm.
The new identity marks the first of many big steps planned for Zest in 2019. Launching off the back of this rebrand includes increased investment in sales and marketing activities, a push into new international markets (Nordics and the United Kingdom) and a strive to secure Series A funding in the latter part of the year.
Bergeon concludes; “As our business grows, our brand needs to evolve with it. The new visual identity cements Zest as a strong competitor against some of our bigger rivals. With international expansion on the horizon it was the optimum time to rethink our entire brand. We are proud to be ahead of the curve in this rapidly evolving industry, our new identity illustrates just how far Zest has come in three short years.
