When you’re looking for HR innovation, a century-old fine jewelry maker might not be your first thought. But Van Cleef & Arpels prove that a company built on legacy can establish itself as an industry leader with a modern, technological approach to human resources.


Digitized engagement
for enhanced team
Valuable insights
via frequent polls
Team alignment
on joint projects

Van Cleef & Arpels opened its doors at 22 Place Vendôme, Paris, in 1906. Known for the poetry and exquisite craftsmanship of its jewelry and timepieces, it has evolved from a small family-run business to a multinational enterprise with 129 stores and 1000 employees worldwide.

Recently, Van Cleef & Arpels started looking for ways to boost employee engagement and enhance team performance. They faced a delicate challenge: nurturing a dynamic, responsive workforce in an industry dominated by tradition. 

Director of Talent, Céline Gallet, was confident that digitization was the way forward. In 2017, the company turned to Zest for an innovative HR solution to build stronger teams. Since then, they have seen unexpected benefits.

We started out using Zest’s Poll module to run quick surveys, to see what our employees thought of things like new training program ideas. We soon realized that the polls were generating valuable information we could feed back to our teams. So, we created ‘Key Zesters’ — coworkers who pass on the information from surveys for actionable results.

Céline Gallet
Director of Talent, Van Cleef & Arpels

Alongside Polls, Van Cleef & Arpels’ go-to modules are Projects and Ideas, which they use to achieve quick, effective communication, collaboration and alignment across the organization. Employees can request feedback on recent initiatives or share new ideas with coworkers in an open, informal context.

By putting HR at the heart of their mission, Zest gives Van Cleef & Arpels the capacity to improve engagement, not just between managers and employees but across departments and teams.


Teamwork at the heart of jewellery craftsmanship at Van Cleef & Arpels.

From head office to the shop floor – Zest is for every team

Today, more than 450 Van Cleef & Arpels employees use Zest in the company’s French and Swiss offices. With multiple ongoing projects in fields from marketing to fine metalwork, it’s essential that employees share the company’s mission and values at every level. They use modules like Feedback to check that employees have a clear sense of their goals at any given moment.

Each year, Van Cleef & Arpels recruits around 60 new employees in its French locations alone. The company recently opened new locations in Germany, Canada, Japan and Korea while remaining strong in its traditional European market.

Building a flexible, responsive organization can be a challenge in any industry. For a maison de joaillerie over a century old, it has been the key to their continuing success. “We chose Zest because it was the most flexible solution on the market, with the most features. It allowed us to bring our HR practices in line with our vision.”

Céline Gallet adds, “I recommend it. Without hesitation.”

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Further Reading

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Laurie Albano
Internal communication manager
Our focus is on CSR and sustainable partnerships. We have obtained the "Numérique Responsable" (Digital Responsibility) certificate and we are in the process of obtaining the "Lucie 26000" certificate. Our CSR manager was therefore involved in the choice of the digital solution and each company had to answer a questionnaire on its practices in terms of data management, solution management, etc. Zest shared our values and that weighed in our final decision.

Listen to employees to reinforce HR and managerial strategies

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Gaëlle Gavalda
Human Resources & Recruitment Manager
Our employees regularly asked to be more involved, better informed about strategies, upcoming projects, ongoing or completed construction sites. They also wanted to be able to share their ideas and achievements with their colleagues. We thus wanted an intuitive digital solution that would allow everyone to express themselves, promote exchanges and enhance the value of everyone's work within the company.

Streamline internal communication to strengthen ties

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Tiphaine Letroublon
HR Manager
Zest enabled us to launch a quick poll to find out how our employees felt about the new work organisation, and on a personal level we wanted to make sure that morale followed (...) We planned to ritualise this practice and launch a new survey every two weeks, in order to take the pulse of our teams on a regular basis.

Taking the pulse of the teams in one click, remotely and during the lockdown