Zest and Bloomin: 2 committed start-ups meet
The union of Zest and Bloomin symbolises the convergence of two teams sharing a common vision: to improve the lives of employees by fostering collaboration and commitment to achieve collective success. The founders, driven by shared values such as simplicity, collaboration and innovation, remain at the controls, consolidating an exceptional human, entrepreneurial and strategic encounter.
In a complex economic context and in the face of profound changes in the labour market, this integration enables the two players to combine their respective strengths:
We’ve always had a deep respect for Bloomin, which we felt was very close to us in terms of its customer-focused philosophy and DNA. We’ve always found the conversational experience offered by Bloomin to be an undeniable asset when it comes to understanding employees’ expectations
Christophe Bergeon, CEO and founder of Zest
The creation of the French SaaS champion of employee engagement and experience
The union between Zest and Bloomin represents an exceptional synergy of strengths, combining the innovation of two companies to create a software suite unrivalled in the French employee engagement and experience market. The combination of the two solutions offers the most comprehensive functional coverage, meeting the growing needs of customers, mainly ETIs and large groups.
The possibilities offered by the Zest tool in terms of 3D modelling of organisations struck us as an undeniable asset that we will be able to bring to our customers
Thomas le Gac, Co-founder of Bloomin, CCO of Zest
From managing internal dialogue with advanced conversational chat to 3D modelling of organisations for a global view of structures, via intelligent analysis of verbatims using generative AI, this merger offers a range of remarkable innovations.
The expertise offered will be unique on the market, with over 400 listening projects and more than 2 million employees surveyed within prestigious companies such as Abeille Assurances, Adeo (Leroy Merlin), Celio, Crédit Agricole, EDF, Leboncoin, Orange, Macif, U Enseigne, and many others.
This merger will establish a new French leadership position thanks to a solution developed and hosted 100% in France. As a fervent defender of French digital sovereignty, the French suite offers a powerful new alternative to the sector’s American giants and more traditional consultancy players.
It’s very exciting to be contributing to the emergence of the French market leader and to see the energy of the teams working together naturally with a shared vision
Arnaud Testu, Co-founder of Bloomin and CPO of Zest
A consolidating market to better meet the challenges faced by businesses
Disengagement is the number one problem facing organisations today, costing 7.8 billion dollars worldwide, and is accelerating in the post-Covid era. It’s time to dust off management practices and respond to employee expectations to ensure the growth, and in some cases the very survival, of businesses.
With an expected annual growth rate of between 10 and 12% until 2027, Zest intends to play a central role in transforming this booming employee engagement market, which is expected to reach a volume of $3.8 billion for engagement and $5.8 billion in 2027 for the performance market.
Following the acquisition of Linkky in 2019, the merger with Bloomin is also helping to rationalise the market, reducing the number of players in favour of more significant entities such as ZestMeUp.
Following the acquisition of Linkky in 2019, the merger with Bloomin makes Zest the French No. 1 in its sector. This consolidation will enable us to innovate faster and provide better support for our SME and large-enterprise customers, positioning us as an alternative to major US software publishers such as Workday and Qualtrics
David Guillocheau, Managing Director of Zest
About Zest
The French market leader in engagement software, and also spearhead of “Management Tech”, Zestmeup has been innovating since 2017 to help management make organisations more fulfilling and more effective: to date, it already has more than 200,000 users in 59 different countries.
Web and Mobile 1st, Zest is a simple and effective way of digitalising the employee experience. The most advanced solution of the new generation of HR solutions, it enables you to listen to your organisation in real time, facilitate the deployment of strategy and change, modernise management and develop collective intelligence (360° feedback, idea sharing, etc.).
All structures and all sectors are involved, as demonstrated by the fact that over 250 companies are now ‘zesting’ their organisation, including Abeilles Assurance, U Enseigne, Celio, Courir, Etam, Eram, Chantelle, EDF Macif, Square Management, HelloAsso and the Conseil Régional de Normandie.
With 50 employees, Zestmeup is a Frenchtech company based in Paris and Biarritz.
About Bloomin
Founded in 2016, by Arnaud Testu and Thomas Le Gac, Bloomin makes it possible to understand what really motivates employees.
With its 100% customisable and fun approach, Bloomin offers a platform for measuring and analysing the employee experience, as well as a 360° feedback tool. The use of AI enables advanced analysis and enrichment of the results with suggested actions and practical information sheets. The solution enables managers and Human Resources Departments to take immediate action. After 7 years’ experience, Bloomin has established itself as one of the leaders in its market, with key accounts including Adeo, Crédit Agricole, Decathlon, Edenred, Groupama and Total Direct Energie.
