Wonderbox: an employee listening strategy with 90% participation, powered by Zest

Wonderbox at a glance

Wonderbox is a French company in the leisure and gift experience sector, operating in 8 countries with 450 employees. Beyond the gift boxes that built its reputation, the group now also covers gift cards, ticketing and theme parks.

An HR strategy built on three pillars

Wonderbox’s HR strategy rests on three pillars: supporting the group and its employees, simplifying processes, and energizing teams by retaining talent and improving employee experience. Within this framework, the company chose to partner with Zest to set up a structured listening strategy.

This regular cadence lets Wonderbox track its indicators over time while capturing the topics specific to each period of the year.

Zest, a complement to hands-on management

For Émile, Head of Digital at the group, Zest plays a role distinct from that of managers in the teams’ daily work:

A first survey with striking results

In its first survey with Zest, Wonderbox recorded a participation rate above 90% and collected more than 1,400 comments. This is a strong signal of team engagement. Response anonymity was identified as a key driver of this candor, along with the support provided by the Zest team during the transition from the previous tool.

Giving the whole team a voice, not just managers

Leadership fully committed to listening

At Wonderbox, CEO Fabrice Lépine personally reads every comment from the surveys. During the last campaign, these comments revealed that employees had not fully understood the objectives of the group’s strategy. Fabrice then took the time to hold debrief sessions with every team, in France and abroad. Each session lasted about an hour and served to explain the objectives again and rally employees around a shared vision.

This level of involvement opened up new ways to re-engage teams around the group’s strategy.